Tag
shopify-plus
8 posts tagged shopify-plus in the Soulstone Journal. Notes on Shopify Plus conversion, architecture and product data by Marin Gerov, an independent Shopify Plus developer in Amsterdam.
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Shopify merchandising for complex campaigns: how to run launches, gifts and members-only drops without breaking the store
How to set up Shopify merchandising for campaigns and promotions: give each product state one switch, keep cart and checkout rules in sync, and test the whole flow before launch.
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How do I add a gift with purchase on Shopify?
Native Buy X Get Y works, but Shopify never adds the gift to the cart for you. When that is fine, when you need a Function or an app, and the checkout edge cases.
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How do I customize Shopify checkout with extensibility?
Visible changes go in checkout UI extensions, logic goes in Shopify Functions, looks go in the branding API. What each can do, and what needs Plus.
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No-nonsense Shopify development: take complexity out before you add more
Most overblown Shopify stacks don't need another app or a rebuild. Find who writes what, use what Shopify already runs, and ship small. Four rules I work by, with two real cases.
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On premium Shopify stores, mobile speed is a conversion lever, not an IT metric
Why Core Web Vitals quietly cap revenue on premium Shopify Plus stores, what actually slows them down, and the order to fix it in.
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Most premium brands don't have a traffic problem. They have a conversion problem.
Why established premium brands keep buying more attention to fix a problem that lives on the store, and how to tell the difference before you spend another euro on ads.
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Replatforming is usually the wrong answer
When a premium Shopify Plus store feels broken, replatforming feels like the fix. It usually isn't. Here's how to decide between a rebuild and a re-architecture.
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The hidden cost of Shopify Plus app sprawl
How a dozen well-intentioned apps quietly become the reason your store is slow, fragile, and expensive to change, and how to think about consolidating them without a risky replatform.