Tag
shopify-plus
4 posts tagged shopify-plus in the Soulstone Journal. Notes on Shopify Plus conversion, architecture and product data by Marin Gerov, an independent Shopify Plus developer in Amsterdam.
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On premium Shopify stores, mobile speed is a conversion lever, not an IT metric
Why Core Web Vitals quietly cap revenue on premium Shopify Plus stores, what actually slows them down, and the order to fix it in.
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Most premium brands don't have a traffic problem. They have a conversion problem.
Why established premium brands keep buying more attention to fix a problem that lives on the store, and how to tell the difference before you spend another euro on ads.
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Replatforming is usually the wrong answer
When a premium Shopify Plus store feels broken, replatforming feels like the fix. It usually isn't. Here's how to decide between a rebuild and a re-architecture.
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The hidden cost of Shopify Plus app sprawl
How a dozen well-intentioned apps quietly become the reason your store is slow, fragile, and expensive to change, and how to think about consolidating them without a risky replatform.