Tag
premium-brands
7 posts tagged premium-brands in the Soulstone Journal. Notes on Shopify Plus conversion, architecture and product data by Marin Gerov, an independent Shopify Plus developer in Amsterdam.
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Shopify merchandising for complex campaigns: how to run launches, gifts and members-only drops without breaking the store
How to set up Shopify merchandising for campaigns and promotions: give each product state one switch, keep cart and checkout rules in sync, and test the whole flow before launch.
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Shopify Fall '26 checkout before Black Friday: what is live today and what is only coming soon
Fall '26 checkout before Black Friday: payment tiles are rolling out; custom fields and Apple Pay outside Safari are coming soon.
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Your Shopify conversion rate jumped this autumn and nothing changed: it is the bot filter
Shopify changed how it counts sessions on 21 to 23 September 2026 and now filters bots by default. Why conversion rate moved, and what to compare for Black Friday.
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What Shopify's AI channel checkout defaults are and how to change them
By default Shopify shares products with AI channels and runs direct checkout in Google, Meta and Copilot. Open Sales channels > Agentic, turn off Allow Shopify to manage for me, then set each channel.
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How to opt out of Meta product browsing before the 28 Oct 2026 default
On 28 October 2026 Meta turns product browsing on for existing ads unless you opt out. Use the notice button, then check each ad in Ads Manager so a tap still opens your store.
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Most premium brands don't have a traffic problem. They have a conversion problem.
Why established premium brands keep buying more attention to fix a problem that lives on the store, and how to tell the difference before you spend another euro on ads.
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The anatomy of a product page that closes premium buyers
Premium customers decide fast. Here's what belongs above the fold on a high-end Shopify product page, and the order of information that turns intent into a sale.