← The Soulstone Journal
Tag
premium-brands
2 posts tagged premium-brands in the Soulstone Journal. Notes on Shopify Plus conversion, architecture and product data by Marin Gerov, an independent Shopify Plus developer in Amsterdam.
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Most premium brands don't have a traffic problem. They have a conversion problem.
Why established premium brands keep buying more attention to fix a problem that lives on the store, and how to tell the difference before you spend another euro on ads.
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The anatomy of a product page that closes premium buyers
Premium customers decide fast. Here's what belongs above the fold on a high-end Shopify product page, and the order of information that turns intent into a sale.