← The Soulstone Journal
Tag
performance
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On premium Shopify stores, mobile speed is a conversion lever — not an IT metric
Why Core Web Vitals quietly cap revenue on premium Shopify Plus stores, what actually slows them down, and the order to fix it in.
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The hidden cost of Shopify Plus app sprawl
How a dozen well-intentioned apps quietly become the reason your store is slow, fragile, and expensive to change — and how to think about consolidating them without a risky replatform.