Tag
conversion
5 posts tagged conversion in the Soulstone Journal. Notes on Shopify Plus conversion, architecture and product data by Marin Gerov, an independent Shopify Plus developer in Amsterdam.
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How to opt out of Meta product browsing before the 28 Oct 2026 default
On 28 October 2026 Meta turns product browsing on for existing ads unless you opt out. Use the notice button, then check each ad in Ads Manager so a tap still opens your store.
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How do I add a gift with purchase on Shopify?
Native Buy X Get Y works, but Shopify never adds the gift to the cart for you. When that is fine, when you need a Function or an app, and the checkout edge cases.
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On premium Shopify stores, mobile speed is a conversion lever, not an IT metric
Why Core Web Vitals quietly cap revenue on premium Shopify Plus stores, what actually slows them down, and the order to fix it in.
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Most premium brands don't have a traffic problem. They have a conversion problem.
Why established premium brands keep buying more attention to fix a problem that lives on the store, and how to tell the difference before you spend another euro on ads.
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The anatomy of a product page that closes premium buyers
Premium customers decide fast. Here's what belongs above the fold on a high-end Shopify product page, and the order of information that turns intent into a sale.